Creating Powerful Brands
Business & Investing,Leslie de Chernatony
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Creating Powerful Brands Télécharger pdf
Creating Powerful Brands PDF Télécharger Ebook gratuit Livre France (PDF, EPUB, KINDLE)
Creating Powerful Brands Télécharger PDF gratuit Livre (PDF, EPUB, KINDLE)
de Leslie de Chernatony
4.4 étoiles sur 5 (185 Commentaires client)
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Auteur : Leslie de ChernatonyCollection : Business & Investing
ISBN-10 :
Le Titre Du Livre : Creating Powerful Brands
Moyenne des commentaires client : 4.4 étoiles sur 5 185 commentaires client
Nom de fichier : creating-powerful-brands.pdf
La taille du fichier : 29.68 MB
This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns.
Bullets:
• Summarises the latest thinking and best practice in the domain of branding
• All new real marketing campaigns show how branding theories are implemented in practice
• Brought right up to date with a clear European and UK focus
Undergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works.
Manufacturer : Routledge
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Si vous avez un intérêt pour Creating Powerful Brands, vous pouvez également lire un livre similaire tel que cc The New Strategic Brand Management: Advanced Insights and Strategic Thinking, Marketing Plans: How to Prepare Them, How to Use Them, From Brand Vision to Brand Evaluation, The Storytelling Book (Concise Advice) (English Edition), Digital Marketing, Retail Marketing Management, Organizational Change: Perspectives on Theory and Practice, Marketing Communications, Research Methods for Business Students, Alternative Market Research Methods: Market Sensing
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